Sweets Goes National in 1,800 Target Locations and Target.com
Press release from sweets:
MINNEAPOLIS, MN, Sept 27, 2018 -- Sweets Kendamas, a local, small business co-founded by University of Minnesota graduate Matthew “Sweets” Jorgenson, will be announcing their products’ availability in all 1,800 Target locations nationwide. The company is excited to share their toys with new customers around the country in their first national placement. Kendama is a thousands-year-old skill toy that was first invented in Japan. For the last 8 years Sweets Kendamas has been modifying and customizing the toy to encourage more people all over the world to try Kendama. Although Sweets Kendamas has a strong presence on social media and offers their products in specialty stores and online, this is the single largest push to spread their brand and unique product to mainstream customers.
“ IT HAS BEEN A GOAL OF MINE SINCE THE START OF SWEETS TO SEE MY PRODUCT ON THE SHELVES OF TARGET. WORKING WITH THEM IS TRULY A DREAM COME TRUE,” says Jorgenson
The Sweets Kendamas - Prime Dot Burst Series are scheduled to hit shelves as soon as October 1st, and are expected to be in every store before the holiday season.
The kendamas releasing in Target have been designed to be the best tool for both new, and professional players. The main focus of kendama is to catch the ball on one of the 3 cups or the spike. By making the cups larger, and painting tracking elements on the ball, every trick is easier to achieve with some practice. This is the first time that a competition-grade kendama has been offered to such a wide audience in the US.
To celebrate the release at Target, Sweets Kendamas will be running two social media contests to giveaway a grand prize pack that includes one of every product that Sweets Kendamas makes. Details about these contests will be releasing on instagram.com/Sweetskendamas (or @sweetskendamas) and youtube.com/sweetskendamas in the next two weeks. There will be no purchase necessary to enter these contests.
The Sweets Kendamas team is excited to work with Target to provide the joy of kendama to more people, and to see how this placement can help grow kendama culture. With a highlighted placement on Target shelves going into the holiday season, they are hopeful their product will be a big success with customers.
About Sweets Kendamas:
Sweets Kendamas was founded in 2010 when Matthew ‘Sweets’ Jorgenson discovered the traditional Japanese toy in a skiing video. At that time there were no retail locations in the US selling kendamas, and after being disappointed by the quality of the products he received from ordering overseas, he began to sand and repaint his own. Business partners Gabriel Klemm and Matthew Paulsen joined Matt and in 2011, and Sweets Kendamas moved from their backyard shed to a paint shop in Bloomington, MN, eventually opening a retail location on-site. The company moved to a new space in Minneapolis in 2017 to have a more centralized headquarters. Sweets Kendamas hosts the largest kendama competition in North America annually at the Mall of America called the Minnesota Kendama Open.